Corporate aviation
A refined eye for private aviation, elevated service, and the quiet details that shape luxury travel experiences.
Luxury Aviation · Modern Media · Purpose Driven
Mercedes
in Flight
Aviation marketing agency · media personality · community builder.
Where the runway meets the digital age.
Quiet luxury · high standards · limitless possibilities
Luxury Visibility
Strategy, content, and brand presence built for premium attention.
Mercedes White
Aviation - media - community
01 / About
The woman behind the brand.
Mercedes White blends the world of private aviation with modern media, bringing a refined eye for luxury, storytelling, and elevated experiences into every brand she builds. From life in corporate aviation to content creation and digital strategy, her work is rooted in intentionality, aesthetics, and connection.
Content creator
Modern media, visual storytelling, and aviation lifestyle content built with polish, intention, and connection.
Brand strategy & social media
Strategic direction for founders and luxury brands that need a digital presence with clarity, beauty, and standards.
Core focus
Corporate aviationContent creatorBrand strategy & social media
02 / InFlight Social
Strategy for aviation brands that need to feel expensive online.
InFlight Social is a boutique creative agency specializing in luxury aviation, travel, hospitality, and founder-led brands. Through elevated content, strategic storytelling, and modern media, we help brands create a digital presence that feels polished, aspirational, and impossible to overlook.
Now positioning
Premium aviation brands for a sharper digital first impression.
Strategy, content lanes, and creative direction built to make the brand feel as elevated online as it does in person.
We specialize in:
Private jet operatorsFBOs & luxury terminalsAviation founders & executivesPrivate aviation service brandsLuxury hospitality & travel brandsLifestyle and wellness brands
01
Social Media Management
Content strategy, editorial planning, community management, and elevated digital storytelling designed for private aviation, hospitality, and luxury lifestyle brands.
02
Brand Positioning
Messaging, visual direction, tone development, and digital refinement that help aviation and luxury brands feel distinctive, polished, and instantly recognizable.
03
Creative Direction
Shoot concepts, reel scripting, shot lists, and creator-led production plans that transform aircraft, destinations, and client experience into aspirational content.
04
Campaign Launches
Strategic campaign development for new offerings, partnerships, events, and brand launches - designed to build visibility, engagement, and momentum online.
03 / The Digital Studio
Media, education, and digital resources designed for the modern aviation and lifestyle space.
A growing collection of educational tools, curated media, downloadable resources, and future programs built to inspire creators, founders, aviation professionals, and ambitious women building elevated lives and brands.
Digital Downloads
Downloadable tools and resources for creators, aviation professionals, founders, and ambitious women building elevated brands.
Courses & Programs
Future education and guided programs for digital strategy, personal branding, aviation media, and elevated entrepreneurship.
Podcast & Media
Curated media, conversations, and educational content for the modern aviation and lifestyle space.
Social Platforms
Social channels and creator-led platforms built to inspire connection, visibility, and refined digital storytelling.
04 / Fly Girl Social Club
A modern community for women in and around aviation.
Fly Girl Social Club brings together women across aviation, business, media, and luxury hospitality through curated events, meaningful connection, and elevated experiences designed to make the industry feel more welcoming, connected, and collaborative.
01
Curated Events
Private dinners, hangar socials, networking experiences, and intimate gatherings designed to foster genuine connection within aviation and luxury business.
02
Mentorship & Connection
A growing network for pilots, flight attendants, founders, marketers, brokers, creatives, and women building their place within the aviation industry.
03
Elevated Experiences
Intentional hospitality, beautiful spaces, thoughtful details, and brand partnerships that make networking feel inspiring instead of transactional.
05 / Type 1 Meets Type A
High standards, real life, and the story in between.
Type 1 Meets Type A explores the intersection of entrepreneurship, autoimmune life, aviation, discipline, personal growth, and the realities of building a modern life and brand with intention.
Coming soon.
Created for the women balancing ambition, wellness, high standards, and real life - while learning how to build success in a way that still feels grounded, healthy, and authentic.
Coming soon
Real conversations, lessons learned, and thoughtful reflections for women building ambitious lives with intention.
Podcast topics include:
1Type 1 diabetes & modern wellness
2Entrepreneurship & personal branding
3Aviation & founder life
4Discipline without burnout
5Identity beyond achievement
6Real conversations & lessons learned
Invitation / Work Together
A premium invitation to build something intentional.
Whether through aviation media, brand strategy, digital resources, curated events, or thoughtful partnerships, Mercedes in Flight creates elevated experiences that feel polished, personal, and built to last.
Collaborate
refined strategy · elevated media